Is this website genuine?

I've never heard of KIDLY. Are you a real business?

Fear not. We may be new but we are a genuine UK business 🙌

We are registered in the UK & our company number is 07672877.

We're also VAT registered & our VAT number is 215716617.

Our team are also experienced online retailers, having worked at ASOS, M&S and Tesco, among others. You can read a bit about us here