How does your sizing work?

Unsure what size to buy for your little one? We can help.

It can be pretty tricky choosing a size, especially when there are so many shoe sizes and where different clothing brands have different shapes and different size labels from each other.

We hope our size guides help with this just a little.

On a product page, by every product with a size guide, you'll see a link to SIZE & FIT, next to the Size selector.

When you tap that icon, you'll be taken down the page to the Size & Fit section.

This section is split into two parts.

The first section describes the general sizing info for the brand this product belongs to. The example we've used it for our Own Label KIDLY's Own

It explains how our own label, although roomy in the right places, is a little fitted too, so we recommend sizing up if your baby is cute 'n' chunky. 😊 We also specify that our items are single sized so you should size up to the month indicated on our labels.

Below this section is sizing info on the exact item you're looking at. In this example, it's a ribbed legging so we thought it was worth noting that they have a good sideways stretch.

As always, if you have any further questions though, just tap the chat icon below and we'll help you out as much as we can.

Hey There 👋

Not finding what you're looking for? Send us a message 💬